On Taylor's recommendation, I ventured to Alamo Drafthouse Cinema on South Lamar last Saturday for the 10:10 PM showing of Thor 3D.
Alamo Drafthouse Cinema is a movie theater that caters to a more mature audience and allows audiences to have a meal, drink cold beer, or eat something other than the tired stock of snack food at traditional movie theaters while watching a film. In striving to create an exceptionally enjoyable experience for adults, most shows require audiences be 18 years or older or accompanied by a parent. Alamo Drafthouse also has a zero-tolerance policy for cell phones and in-film text messaging, and proudly claims on the website that they will gladly kick out any perpetrator. Additionally, Alamo Drafthouse does not display any advertisements on screen before the show.
Upon walking in, I was immediately struck by the amazing atmosphere created in the structure of the lobby. The walls were lined in elaborate film-related artwork that gave the impression that I was about to experience something more than just watching a film. I was also surprised to see that there were long lines leading into the theaters, especially when I arrived nearly an hour before the showtime. However, I am not sure if this was because it was opening weekend for Thor, or if people regularly arrive early for the opportunity to claim the best seat.
The atmosphere inside the theater is even better. Understanding that I would watch a film while eating, I pictured a supper club and round tables scattered across a tiered room. I was surprised to see that it is set up like a traditional movie theater except there is a countertop bar that extends across every row and has sufficient legroom. I instantly noticed that the typical one-dimensional screen of advertisements was pleasantly absent, and while waiting, we were entertained with several snippets of pop culture references to Thor, including a 1966 cartoon and a clip from Adventures in Babysitting. Thor was not my first choice for a film to see, but the creative use of time before the show produced a sense of anticipation and excitement, even in me.
I ordered a hamburger and a pint of Stella Artois and greatly enjoyed myself. I was not a fan of the film as I would have preferred a more unique or classic showing, but the experience was so strong that it trumped my displeasure with Thor. I will be returning often, and I feel as though Alamo Drafthouse will become one of my favorite venues in Austin.
A few minutes before the line was emancipated into the theater, I approached a couple and met my next stranger.
(The line moved before I could take a picture.)
A late 20s professional, Michelle has lived in Austin for four years. She moved for work in web design and stays because she loves the scenery, people who are very friendly, and live music. She enjoys outdoor activities of hiking and bike riding, and likes to spend time at the Greenbelt.
With a can of Coke in hand and sitting on a bench in a suffocating line of people against the wall, Michelle said she comes to Alamo Drafthouse for the atmosphere. It is a more laid back and great low-key Saturday night, she said. When asked why she chose the Alamo Drafthouse over other theaters, the answer was not surprising: "to get a drink and a bite to eat while watching."
Michelle's recommendation for restaurant:
Vespaio
1610 South Congress Avenue
Although she has never personally been to the restaurant, Michelle says it comes very highly recommended to her.
Austin's Hidden Treasure:
Reimer's Ranch Park
23610 Hamilton Pool Road, Dripping Springs
This week, Michelle sends me to experience live music at Mohawk.